Search engine ranking and placement

To fabricate traffic on your site you first have to define what you want to accomplish. Your goal can be brand awareness, revenue generation, cost savings and customer support. You may not sell online but can use your site to build brand awareness and increase store traffic.

Once it is finalized what you want to achieve, you can then pick and select strategies to drive customers to it. Best among the full proof and guaranteed strategies are listed below.

Title and Description
The search engine should find your site and list it. To get that you need to write a page title and description. The title appears linked on the search engines when your pages are found on search engine result pages. This is your main identity on the search engines. It should be five to eight words and should be descriptive and have an impact. Many search engines like Yahoo add the description of the site below the title in the search result pages. Your title and description should be a brief gist of the page.

Specific Content
Develop few web pages on your site and focus them on different keywords or phrases. This allows you to rank high on the search engine as your pages are targeted and not generalized.

Submit Your Site.
Submit your site to search engines. The most important are Alta Vista, Google, Inktomi and Tehoma. They feed search content to the other search engines.

Web Advertising.
To increase traffic, you can consider promoting your site on pay-per-click search engines. This can allow you to leverage your return on investment.

Linking
Links to your site increases traffic. Google for one is a search engine which gives a lot of importance to link popularity. More links leads to more traffic. Google and other engines look at your "link popularity" as a key criterion in ranking. Rule of thumb: more links, more traffic.

Submit to Specialized Directories.
There are number of specialized directories and search engines which are industry specific and you can register your site here.

E-Mail Newsletters.
Add a newsletter to your site. Within that let customers know where they can find information on your website. Inform them about your special offers and programs.

Announce a Contest.
Contests increase traffic. Make sure that the individuals who sign up can refer the contest to an associate, and make sure it's legal in all states.

Lastly include your URL on your stationery, business cards, literature, sold-on-hold, advertising, stickers, patches, T-shirts and sponsorships. Your web address is as important as your telephone number.

If you want to know more about how website promotion and search engine optimisation can help your website achieve high ranks and increased traffic send us an email.

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