infomedia services

Services


Online Marketing:

A. Generic SEO (Search Engine Optimization):
Search engines are undoubtedly one of the best ways to gain traffic for your site; but only if you are listed in top twenty. Sites listed in the top twenty under a popular keyphrase can pull in over a thousand visitors per day. This is where our service can help. Our experts will review your site and your competitors; research the best keyphrases which people in your target market are actually using; then optimize your site for maximum ranking and submit to all the major search engines.
It's not just important that your site is optimized and submitted but equally important that your site remains in the top positions. Which is why our annual SEO and maintenance packages are best suited for this purpose.


B. PPC:
Pay per click search engines, pay for placement or pay for ranking search engines are a highly effective way to attract cheap, targeted traffic to your website.
You bid for top ranking positions under keywords of your choice. The higher the price you pay, the higher the ranking on the search engine results listing. Your site will be listed very quickly, once you place a bid. All you need to do to be ranked in the number one spot is outbid the other sites.

For each visitor who searches the keyword(s) you rank under and then clicks through to your website from the search engine results listing, you pay whatever price you bid.

Less popular keywords and phrases can have very low bids, and if you have researched your market well, chosen the right keywords and phrases, you can attract extremely targeted visitors looking for exactly what you offer.

In addition to regular Search Engine Submission, which can take a few months to get your website listed, Pay-Per-Click's are very viable to those impatient to get their site noticed quickly.

PPC service from us, is divided into two aspects as follows:

A. PPC Research:
Service Provided: Based on your monthly budgets (atleast 100gbp / month), we will prepare a list of best-suited keyphrases for overture or google. The goal will be to achieve maximum position possible with the lowest CPC (cost per click)
We will prepare a list of keyphrases and then send them to you for approval and it based on this process will finalize a list of keyphrases best suited and approved by yourself.
Guidance will also be provided on how to setup the campaign for maximum results.


B. PPC Campaign Initialization and Management:

Service Provided: Once we do the research and provide you with the keyphrases, you can take the keyphrases and run your own campaign or let us do it for you. We will work with you to prepare a special landing page to get click through visitor details, which are essentially leads for your sales division.
We will manage the campaign for a period of (minimum) 2 months, as it easily takes 3 - 5 weeks for a refining the click through rates and screening click-throughs and keyphrases with modifications.
At the end of 2 months, you can either renew the contract on a monthly basis or run the campaign yourself as all you will then need to do is keep refunding your google /overture account.
The following will be included in the price for this package:
Creation of special landing page for PPC click-throughs.


C. Traffic systems using (Banner ads / contextual banners etc.)
Banner ads still remain to be one of the oldest and most reliable methods on the Internet today apart from being very Cheap and Effective. Without disturbing a surfer, your Banner Pop-Under Ads will appear behind the website they are currently looking at. When they close down the current window, your banner will appear for them too see! This service is available in the form of traffic volumes, 5000, 10000, 25,000, 50,000, 100,000
Depending on your needs, we will be happy to give you costings. This again is a good way of driving massive volumes of traffic to a new site in a short period.


D. Customized Online Marketing Solution: This is for clients with a serious goal of building a stable online marketing solution. This service is provided in stages and acceptance of one stage does not bind you to go for the second stage automatically. You are free to opt out at any stage.

Stage 1: @ hourly consulting charges, we work with the client to understand your business and prepare a concrete annual online marketing proposal complete with budgets and implementation options.

Stage 2: If you like the recommendations and online marketing solutions proposed for your business, you can then give us the go ahead along with necessary budget sanctions to enable us to work on your website and business promotion online.
at this stage, an annual contract is signed and we will undertake marketing of your website for the next 12 months.

During the course of this exercise, every month you will be provided with comprehensive reports on the methods undertaken in terms of promotion, the results as in

a. increase in traffic
b. increase in leads
c. proposed objective for next month

We will need someone from your organization to work with us closely month after month to monitor the progress and help us implement any changes to process / after sales services as and when necessary to the objective on hand.

For More Details Call 01392 840198 or email info@infomedia-solutions.com


Other Services Include


Web Site Design & Maintenance:
Presenting your goods and services in the most appealing way that will generate a response from potential customers is a very specialized skill.

We are able to provide cutting edge web site design that uses advanced information architecture and third generation design. Online marketing begins with the initial concept and design of your site. This is far more than just reflecting your marketing strategy. Your site design is an integral part of the marketing process. This is achieved by incorporating direct response techniques; relationship marketing and consumer psychology in to your site. This results in a third generation site that will; entice visitors back again and again; build a community; develop brand loyalty and nurture a long term relationship that will turn a regular visitor into a valued customer.

Whereas most agencies are only interested in making your site look good, we set higher goals. We design sites that not only project a professional image but also serve a specific marketing purpose. This is achieved by combining cutting edge design with advanced marketing and relationship building techniques.

For More Details Call 01392 840198 or email info@infomedia-solutions.com


E-Commerce

The most productive use of your web site is to be able to accept orders online. This is known as E-commerce and covers a number of different areas. These include the software & development; security and processing. However at its core, it is the harnessing of database technology to establish commerce online. Our e-commerce teams have developed a large number sites ranging from simple shopping basket operations to large bespoke solutions requiring complex programming for clients all across the UK. Whatever your requirements our team can develop the perfect solution.

For More Details Call 01392 840198 or email info@infomedia-solutions.com

Multimedia:

Multimedia on the web is the use of video, sound and animation. There are several technologies used to achieve this, however the most common are Flash, Shockwave, Real Video and Real Audio. Each of these requires the use of an extension that has to be installed on your browser called a plug-in. In the past this has inhibited the growth of online multimedia. However, Flash, which is the most popular and effective of all the technologies, comes pre-installed on most browsers and has a user base covering 95% of Internet traffic. We have a specialist team of multimedia developers who can create dynamic presentations for your site, using any of the above technologies.

For More Details Call 01392 840198 or email info@infomedia-solutions.com

Web Development:

This describes the programming and scripting that is done on the server to create dynamic sites. For the most part it usually implies the use of a database, which is linked to the web pages to serve content on the fly. We have a specialist team of very experienced programmers, with extensive experience of building dynamic and database driven sites. Whatever you need they can develop the most effective solution for your requirements.

For More Details Call 01392 840198 or email info@infomedia-solutions.com


Applications Development:

This is simply the programming and development of software applications. It normally provides far more powerful solutions than normal web applications, which are typically limited. Full applications on the other hand can be created as components on the actual web server, which provides full programming capabilities the same as any complex software solution. Effectively full application development allows you to do anything possible through programming without any limitations of web technologies.
For More Details Call 01392 840198 or email info@infomedia-solutions.com


Copywriting & Content Development:

Whereas a few years ago - the design of a site was thought to be the most important issue in web development - many clients are now realising that for achieving sales and a return on investment - it is the content of a site that is most important. To this end we can provide experienced and talented copywriters well versed in direct response marketing copy as well as experienced content writers who can create informative and interesting articles and web site copy.

For More Details Call 01392 840198 or email info@infomedia-solutions.com


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